Lisa LOVES marketing. Why? Never a dull moment. In a nutshell, she loves “figuring out why folks buy the stuff they buy.  Why certain products sell while others sit on the shelf collecting dust. Is it because of the price? Is it because of the product itself? Is it because of the visibility, or lack thereof? That’s what marketing is, right? A whole lot of problem solving, out of the box thinking and creativity, working with others to accomplish set goals, and then of course one of the most important aspects of marketing…monitoring and tracking.”